Brand Strategy . Range Architecture . Brand Identity . Packaging Design . Production
Dedicated to meeting a baby’s every need, Zwitsal, Fissan, Gabi and Proderm are leading baby care experts in their respective countries. Echo was challenged with unifying the brands across the entire portfolio by first creating and communicating the overarching brand idea of ‘Joyful Softness’, through to harmonising the identity, packaging design and range architecture.
We designed a system that created variant differentiation based around the famous ‘Kleintje’ baby icon.
We contemporised baby Kleintje and brought him to life through illustrations that demonstrate the emotional and functional benefits of each product.
In our role as brand guardian we have brought to life the visual language of ‘Joyful Softness’ across all touch-points from pack, social media, and POS to brand activation.