designing joyful softness



Brand Strategy  .  Range Architecture  .  Brand Identity  .  Packaging Design  .  Production


Dedicated to meeting a baby’s every need, Zwitsal, Fissan, Gabi and Proderm are leading baby care experts in their respective countries. Echo was challenged with unifying the brands across the entire portfolio by first creating and communicating the overarching brand idea of ‘Joyful Softness’, through to harmonising the identity, packaging design and range architecture.



We designed a system that created variant differentiation based around the famous ‘Kleintje’ baby icon.

3 Nemo Icon Card MOBILE.jpg


We contemporised baby Kleintje and brought him to life through illustrations that demonstrate the emotional and functional benefits of each product.



In our role as brand guardian we have brought to life the visual language of ‘Joyful Softness’ across all touch-points from pack, social media, and POS to brand activation. 

Echo has been a great partner in defining and crafting our brand’s visual identity. Their integrated design offer means they have the skills needed to help across many elements of our branding requirements.

Shanti Mahabier

Senior Global brand Development Manager Babycare




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