celebrating individual expressions
Strategy . Brand Architecture . Graphic Design . Production
As VO5 transitioned from being less about technology, and more about style, emotion and attitude, they needed this new way of thinking to be reflected in their packaging design.
The creation of a new positioning “Express Yourself” focuses on the idea of getting the perfect ‘look’ for the expression you want to create.
A clear brand architecture and navigation system for the extensive range has been created through elegant graphic motifs the express the ‘look’ of each category.
The design comes together to deliver a stylish, unique and clearly segmented range that celebrates true individuality of expression.
Creative Director, Echo