Brand Strategy . Naming . Visual Identity . Packaging . Digital and Exhibition Design
A chance meeting of two like-minded entrepreneurs in the Dominican Republic has led to the creation of exotic, healthy smoothie brand, Tropicsoul.
Echo worked in close partnership with the founders to realise their vision.
Together we created not just a brand, but a sustainable business firmly rooted in ethical farming and fair trade.
Echo developed the name and visual symbolism to create a unique take on ‘taste of paradise’.