Brand Strategy . Naming . Visual Identity . Packaging . Digital and Exhibition Design
A chance meeting of two like-minded entrepreneurs in the Dominican Republic has led to the creation of exotic healthy smoothie brand Tropicsoul.
Echo worked in close partnership with the founders to realise their vision.
Together we created not just a brand but a sustainable business firmly rooted in ethical farming and fair trade.
Echo created the name and visual symbolism to design a unique take on ‘taste of paradise’.
CoFounder Tropic Soul