Echo designs PICCOLO MIO, a new natural range of baby care products from Fissan.

Fissan, baby care experts for over 80 years, have launched PICCOLO MIO, a new natural range for gentle and fragile baby skin.

Following two years of recession in Italy and a lower rate of childbirth, the baby care market has been in decline. However, a consensus towards more natural or more clinical premium brands is growing amongst new parents.

With the creation of PICCOLO MIO, meaning ‘my little one’, Fissan has successfully moved into the premium and natural space. Fissan helps to turn everyday baby care moments into special, joyful, bonding experiences and this idea underpins the PICCOLO MIO range. Made from 98% natural ingredients and free from colorants, SLES, alcohol and parabens, the products are certified by ICEA Cosmos Natural.

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The identity and packaging design brings a natural modernity to the new range, whilst staying true to the Fissan brand mission that baby care moments should be carefree and full of joy, whilst providing the best expert solutions for baby’s skin. Hand drawn animal illustrations come to life through a fresh and clean colour palette. The animal duo connects back to the idea of joyful bonding, creating the idea of caring, nurturing experiences for parent and baby to enjoy together. The typographic style compliments the illustrations and a natural certified mark clearly indicates the brands natural credentials.

Christy Davies, Design Director at Echo comments: “We wanted to bring the brands natural credentials to life through a stripped back modern aesthetic. The playfully innocent illustrations balanced with this sense of cleanliness communicates the brand values in a contemporary natural world.”

PICCOLO MIO is available now across the Italian market and has also been rolled out across the Netherlands under the Zwitsal brand.

Creative Director, Nigel Ritchie
Account Director, Denise Poole
Design Director, Christy Davies