Both brands and consumers need to adopt sustainable behaviours, but change is never easy. The best way to ensure success is if both benefit from the transition. This article suggests three ways designers and innovators can create growth through sustainability.
Bioplastics seem to be a point of confusion for most designers, let alone for people outside of our world. However, as many of our clients are looking to it as a promising alternative to petrochemical based materials, we need to get to the bottom of it. And it does sounds like a solution doesn't it?
Ask anyone on the street and they’ll tell you they plan to improve their diet, be more active and get more sleep. Yet 63% of Brits are overweight or obese and 40% of Americans are sleep deprived. There stands a huge divide between aspiration and action. So how can brands help solve this daily tension?
Are we becoming more inspired by a lack of excess?