Bioplastics seem to be a point of confusion for most designers, let alone for people outside of our world. However, as many of our clients are looking to it as a promising alternative to petrochemical based materials, we need to get to the bottom of it. And it does sounds like a solution doesn't it?
Ask anyone on the street and they’ll tell you they plan to improve their diet, be more active and get more sleep. Yet 63% of Brits are overweight or obese and 40% of Americans are sleep deprived. There stands a huge divide between aspiration and action. So how can brands help solve this daily tension?
Are we becoming more inspired by a lack of excess?