create colourful stories

Nestlé Smarties

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Brand Strategy and Activation  .  Product Innovation and Design  .  Packaging and Retail Design  .  Production


Children see so much more than just coloured lentils in their tube of Smarties. We built on the brand idea ‘create colourful stories’ to create new immersive and interactive worlds for Smarties in International Travel Retail.



We designed a new range of playful characters unique to Smarties and a 3D packaging innovation portfolio that brings the characters and their worlds to life for consumers.

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Puppets, drawing crayons, telescopes and more activity based designs facilitate active and imaginative play.

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Interactive experiences allow audiences to become part of their favourite characters world.


These solutions not only activate a magical and immersive Smarties’ brand world, they also create new positive behaviours through inspiring educational, interactive and role play experiences for consumers. 

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Echo have delivered truly engaging and unique packaging innovations combined with brand relevant experiences that meet a specific set of consumer needs. The team have worked from idea generation to realisation.

Nizar Belhachmi

Senior Brand Manager Nestle ITR 

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