create colourful stories
Brand Strategy and Activation . Product Innovation and Design . Packaging and Retail Design . Production
To engage with Nestlé’s permissibility objectives in the world of children’s toys and confectionery we built on the ‘create colourful stories’ brand idea to develop a range of products that encourage developmental and constructive play.
Puppets, drawing crayons, telescopes and more activity based designs facilitate active and imaginative play.
Interactive experiences allow audiences to become part of their favourite character’s world.
These solutions not only activate a magical and immersive Smarties’ brand world, they also create new, positive behaviours through inspiring educational, interactive and role play experiences for consumers.
Senior Brand Manager Nestle ITR