create colourful stories
Brand Strategy and Activation . Product Innovation and Design . Packaging and Retail Design . Production
Children see so much more than just coloured lentils in their tube of Smarties. We built on the brand idea ‘create colourful stories’ to create new immersive and interactive worlds for Smarties in International Travel Retail.
Puppets, drawing crayons, telescopes and more activity based designs facilitate active and imaginative play.
Interactive experiences allow audiences to become part of their favourite characters world.
Senior Brand Manager Nestle ITR