ECHO
 
 
 
 
 

what's for dinner?

 

Knorr

 
 
 
1 Knorr WFD Intro - Seasonal Dishes2.jpg
 

Brand Strategy and Activation  .  Photography  .  POS and Digital Design  

tiny_line.jpg
 

320 million home cooks in 87 countries around the world use Knorr’s cooking products. But their meal inspiration programme wasn’t getting shoppers excited, until now!

The new ‘What’s for dinner?’ brand activation programme is based on the idea of seasonality, visually bringing to life the key brand attributes of freshness, authenticity and taste whilst engaging audiences with easy to use, step by step recipe guides.

 
 
 
 
 
 
 
 
 
 
 
 
 
2 Knorr WFD - Recipe Cards MOBILE.jpg
 
 

We designed all visual communications including recipe cards and the digital experience. We created a design tool kit including a distinctive and exciting style of photography to support all implementation across multiple markets. This included comprehensive in-store and digital guidelines.

 
 
 
 
 
 
 
 
 
 
 
 
 
3 Knorr WFD - Digital Platforms MOBILE.jpg
 
 

The inspiring design assets create a unified and distinctive campaign, establishing an iconic visual world that complements the masterbrand identity.

 
 
 
 
 
 
 
 
 
 
 

Knorr_header.jpg
 
Echo’s strategic design skills make them a great partner for brand activation campaigns like What’s For Dinner?
tiny_line.jpg

Monica Rauch

Head of Knorr Masterbrand Europe

 
 

 
*Knorr WFD End Texture.jpg
 

discover more

<      WORK     >