what's for dinner?



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Brand Strategy and Activation  .  Photography  .  POS and Digital Design  


320 million home cooks in 87 countries around the world use Knorr’s cooking products. But their meal inspiration programme wasn’t getting shoppers excited, until now!

The new ‘What’s for dinner?’ brand activation programme is based on the idea of seasonality, visually bringing to life the key brand attributes of freshness, authenticity and taste whilst engaging audiences with easy to use, step by step recipe guides.

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We designed all visual communications including recipe cards and the digital experience. We created a design tool kit including a distinctive and exciting style of photography to support all implementation across multiple markets. This included comprehensive in-store and digital guidelines.

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The inspiring design assets create a unified and distinctive campaign, establishing an iconic visual world that complements the masterbrand identity.


Echo’s strategic design skills make them a great partner for brand activation campaigns like What’s For Dinner?

Monica Rauch

Head of Knorr Masterbrand Europe


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