bringing colour to to smart tv




Brand Strategy  .  Brand Navigation  .  Packaging Design  . POS  .  Implementation


Subscription-free TV service Freesat competes with satellite giants Virgin, Sky and BT. The challenge was on to simplify and elevate Freesat’s product offering, helping create standout in a busy and competitive retail space.


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The new packaging design maximises Freesat’s effectiveness at in-store point of purchase, communicating core benefits and bringing to life Freesat’s personality and entertainment credentials.



A new navigation system communicates key properties to help consumer understanding and the design brings colour, personality and excitement to a often confusing and overly technical retail space.


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Freesat challenge Echo to simplify and elevate our product offering, helping us to stand out in a busy retail space. The end result is testament to Echo’s in depth knowledge of consumers and their ability to take a complicated offer and use design to convey it in a simple, digestible way.

Jennifer Elworthy

Director of Marketing & Communications

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