ECHO
 
 
 
 
 

dedicated to quality

Craig & Rose

 
 
 
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Strategy  .  Visual Identity  .  Range Architecture  .  Packaging Design  .  Production  .  Digital  .  Exhibition and Retail Design

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Rich in heritage, Craig & Rose have been dedicated to quality since they began in 1829. Echo has worked with Craig & Rose to create an identity and packaging system reflective of the products superior quality in the premium paint market.

 
 
 
 

The result is a cohesive and dynamic range identity and bold design that works across the two different ranges, creating an enhanced consumer experience at shelf and in store.

 
 
 
 
 
 
 
 
 
 
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Expressed across two product ranges, Craig & Rose 1829 Vintage Colours and Craig & Rose ARTISAN, our identity system takes inspiration from the visual world of heraldry, typically signifying strength and protection.

 
 
 
 
 
 
 
 
 

 

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We have created a bold, iconic design that celebrates the rich heritage of Craig & Rose in a contemporary way. The design reinforces Craig & Rose’s true challenger credentials, celebrating the quality and durability of the product range.

 
 
 
 
 
 
 
 
 
 
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We have created a new premium confidence and visual world that is worthy of such exceptional quality.

 
 
 
 
 
 
 
 
 
 
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We have big ambitions for Craig & Rose and the new design really provides the desirability and impact our product deserves. Our partnership with Echo, and our new design has empowered our brand and business.
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Jessica Green

Brand Manager

 
 
 
 
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