dedicated to quality

Craig & Rose

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Strategy  .  Visual Identity  .  Range Architecture  .  Packaging Design  .  Production  .  Digital  .  Exhibition and Retail Design


Rich in heritage, Craig & Rose have been dedicated to quality since they began in 1829. Echo has worked with Craig & Rose to create an identity and packaging system reflective of the products superior quality in the premium paint market.


The result is a cohesive and dynamic range identity and bold design that works across the two different ranges, creating an enhanced consumer experience at shelf and in store.

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Expressed across two product ranges, Craig & Rose 1829 Vintage Colours and Craig & Rose ARTISAN, our identity system takes inspiration from the visual world of heraldry, typically signifying strength and protection.



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We have created a bold, iconic design that celebrates the rich heritage of Craig & Rose in a contemporary way. The design reinforces Craig & Rose’s true challenger credentials, celebrating the quality and durability of the product range.

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We have created a new premium confidence and visual world that is worthy of such exceptional quality.

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We have big ambitions for Craig & Rose and the new design really provides the desirability and impact our product deserves. Our partnership with Echo, and our new design has empowered our brand and business.

Jessica Green

Brand Manager

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