a fresh ritual

Comfort Intense

1 Jaguarr II - Intro.jpg

Product Design  .  Structural Packaging


‘Intense' is the new fragrance enhancer NPD from Comfort. Echo partnered with Unilever to create the most with the least.

Working with agile efficiency, we navigated a tight manufacture and supply chain brief to deliver a premium, differentiated experience both at shelf and at home. 

2 Jaguarr II - Hero Packs MOBILE.jpg

The Comfort Intense product experience creates a fresh consumer ritual in addition to our existing home laundry routines. Elevating fragrance to a new and integral level, the brand has disrupted shopper behaviour and the category leader. 

3 Jaguarr II - Twin Packs MOBILE.jpg
The objective was to upgrade the packaging with a new dosing shuttle and bottle design, which Echo achieved beautifully despite a very tightly constrained supply chain brief & aggressive time frame.

Ross Ashton

Packaging Development Leader



*Jaguarr II End Texture.jpg

Discover more

<      WORK      >