a fresh ritual

Comfort Intense

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Product Design  .  Structural Packaging


‘Intense' is the new fragrance enhancer NPD from Comfort. Echo partnered with Unilever to create the most with the least.

Working with agile efficiency, we navigated a tight manufacture and supply chain brief to deliver a premium, differentiated experience both at shelf and at home. 

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The Comfort Intense product experience creates a fresh consumer ritual in addition to existing home laundry routines. Elevating fragrance to a new and integral level, the brand has disrupted shopper behaviour and the category leader. 

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The objective was to upgrade the packaging with a new dosing shuttle and bottle design, which Echo achieved beautifully despite a very tightly constrained supply chain brief & aggressive time frame.

Ross Ashton

Packaging Development Leader



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