a fresh ritual
Product Design . Structural Packaging
‘Intense' is the new fragrance enhancer NPD from Comfort. Echo partnered with Unilever to create the most with the least.
Working with agile efficiency, we navigated a tight manufacture and supply chain brief to deliver a premium, differentiated experience both at shelf and at home.
The Comfort Intense product experience creates a fresh consumer ritual in addition to existing home laundry routines. Elevating fragrance to a new and integral level, the brand has disrupted shopper behaviour and the category leader.
Packaging Development Leader