unleash the Cobra
Brand Strategy . Visual Identity . Packaging Design . 3D Design . Production
Molson Coor’s award winning Indian beer had quickly established its reputation as the perfect partner to Indian food and was embraced by curry loving Brits all over the UK. However, with new and exciting world beers flooding into pubs, bars and the off trade, Cobra needed to expand its reach beyond the curry house.
We worked to premiumise Cobra’s look and feel whilst retaining the Indian heritage inherent to the brand.
We built on Cobra’s iconic global brand status through added texture and a refined visual identity. Flowing lines emphasise Cobra’s refreshingly smooth quality.
Secondary packaging and redesigned font and glassware emphasise the premium, stylish, modern look and feel.
The design brings to life Cobra’s true iconic potential as it starts its journey into the on and off trade.
Lord Karan Bilimoria
Founder & Chairman of Cobra Beer