ECHO
 
 
 

unleash the Cobra

Cobra

 
 
 
 
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Brand Strategy  .  Visual Identity  .  Packaging Design  .  3D Design  .  Production

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Molson Coor’s award winning Indian beer had quickly established its reputation as the perfect partner to Indian food and was embraced by curry loving Brits all over the UK. However, with new and exciting world beers flooding into pubs, bars and the off trade, Cobra needed to expand its reach beyond the curry house.

 
 

We worked to premiumise Cobra’s look and feel whilst keeping the Indian heritage inherent to the brand.

 
 
 
 
 
 
 
 
 
 
 
 
 
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We built Cobra’s global iconic brand status through added texture and a refined visual identity. Flowing lines emphasise Cobra’s refreshingly smooth quality.

 
 
 

 

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Secondary packaging, a redesigned beer font and glassware emphasises the new premium, stylish and modern look and feel.

 
 
 
 
 
 
 
 
 
 
 
 
 
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The design brings to life Cobra’s true iconic potential as it starts its journey into the on and off trade.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Cobra is a unique and iconic brand and our redesign is modern and sophisticated, fitting of an award winning beer.
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Lord Karan Bilimoria

Founder & Chairman of Cobra Beer

 
 

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