THE future of home rental


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Brand Strategy  .  Naming  .  Visual Identity  .  Digital Design  .  Brand Activation  .  Production


The housing rental industry is neither fair or friendly. There are 22 million renters in the UK with 60% of Londoners forecast to be renters by 2025. In addition, Londoners spend at least 60% of their wages on rent.



Working in partnership with the team behind Canopy, Echo have created a brand that is rewriting the rulebook. Canopy puts people back at the heart of a currently broken system. An App based offer, Canopy's Rent Passport™ connects a rental community built on merit and mutual respect. Canopy have engineered a post deposit reality by insuring trust.

Working in close collaboration with the founders Echo positioned Canopy so that it would resonate with a diverse audience of renters, landlords and agents, each with very different needs and agenda's.

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The brand name reflects an inclusive, encapsulating sense of protection combined with a freshness and vitality. The word mark uses a simple, open and approachable typeface that dispels any sense of bureaucracy. Inspired by a canopy, it is anchored to the word mark, suggesting an encompassing permanence.


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Echo have worked tirelessly to help bring our vision to life. The brand works on many levels, connecting with diverse stakeholders and impacts across all touch points.

Tahir Farooqui

Founder CEO

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