THE future of home rental


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Brand Strategy  .  Naming  .  Visual Identity  .  Digital Design  .  Brand Activation  .  Production


The housing rental market is neither fair or friendly. There are 22 million renters in the UK with 60% of Londoners forecast to be renters by 2025. In addition, Londoners spend at least 60% of their wages on rent.



Working in partnership with the team behind Canopy, Echo has created a brand that is rewriting the rulebook. Canopy puts people back at the heart of a currently broken system. An App based offer, Canopy's Rent Passport™ connects a rental community built on merit and mutual respect. Canopy has engineered a post deposit reality by insuring trust.

Working in close collaboration with the founders Echo positioned Canopy so that it would resonate with a diverse audience of renters, landlords and agents, each with very different needs and agendas.

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The brand name reflects an inclusive sense of protection combined with a freshness and vitality. The word mark uses a simple, open and approachable typeface that dispels any sense of bureaucracy or formality and which is anchored to the canopy brand icon.


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Echo has worked tirelessly to help bring our vision to life. The brand works on many levels, connecting with diverse stakeholders and impacts across all touch points.

Tahir Farooqui

Founder & CEO

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