There are lots of reasons why brands evolve, poor sales, hot new competitors, changing market forces, new management, corporate acquisition, the list is endless. But out there in this highly competitive commercial world some brands continue to exist unchanged or relatively unchanged, why?
The new reality is that whilst price, quality and brand experience are all important, brand owners now have to look at their business through a societal lens and consider their impact on peoples’ lives and the world they live in beyond product delivery.
Inspired by the calming and invigorating qualities of the sea, this design is a fresh direction for the fast-growing CBD oil market in the UK.
As audience and media fragmentation continue to complicate brand identity, Echo’s client services director Alastair Jones discusses the impact this has on the consumer and what this means for brands in an evolving landscape of loyalty.
Echo have partnered with Fissan, baby care experts for over 80 years, to launch PICCOLO MIO, a new natural range for gentle and fragile baby skin.
Are we becoming more inspired by a lack of excess?
We are thrilled to announce that giffgaff has been shortlisted in the best visual identity category - Transform Awards Europe.