Baku 2020 Olympics
We are all supposed to be watching the Japan 2020 Olympics right now and I am reminded of our collaboration with Bernie Shaw-Binns of Brand Oath to design the city of Baku’s bid. The striking identity was inspired by traditional weaving of the city and the resulting design encompassed everything from flags to literature. Whilst it didn’t win the bid, it did help bring Baku international recognition. As for the Olympics in Japan we will all have to wait until 2021.